The advent of social media and sites as Facebook has given a platform to people to share and communicate with each other. Friends and families communicate with each other and sometimes business issues too get discussed.
However, Facebook cannot be used for mass business promotion. Below are listed the reasons for Facebook not being your call to promote the online business.
Turning your local business into social business is sometimes mistaken as to if the venture is a non profitable one or deals with social causes. However, this essentially is not the case and when one talks about turning business into a social venture; certain rules need to be followed.
1.) Making the service top business priority
If you are thinking about getting the service or product good acceptability from your target customers, the quality needs to be improved drastically. Such a move on your part will help your audience brood over the same on Facebook, Twitter and other such modes of communication.
Apps have grown in popularity since the days of inception of social media. A range of popular apps have cropped up with distinct benefits for different category of users. Among these are a range of Facebook apps that have come up in the recent past.
Below are listed top facebook apps that have been designed with the sole purpose of promoting your business and brand.
People in various business ventures have been using Gmail since long for business promotion. However, with the advent of technology a range of other options have emerged. One of these is Google Business Apps, a premium service from Google that offers customized solutions to the impending needs of set up business establishments.
iTunes and Google, both are now selling TV shows and video content. Capn Design has done an analysis comparing the usual Cable TV costs and the cost of downloading all the shows individually. If you are a big live sports fan and have a large family, downloading all your favorite content would cost you at least 1.5 times on an annual basis. The maths is fuzzy somewhat but it is beginning in a market that will see much action in times to come. There are other variables to consider, such as sharing downloads and the size of the screen for starters.
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Google has entered into a contract with Voice One to provide VOIP services for its Click-to-call service, which runs along with its Adsense program allowing people to talk to advertisers without the regular PSTN phones. The contract runs for 2 years. Like Google, Microsoft and Yahoo also have similar VOIP deals. All of them have ambitious plans to enter into the lucrative Click-to-call market.
The World Association on Newspapers, based in Paris, has launched a lobbying campaign against the usage of their content by news aggregators like Google news. Recently, Google News came out of Beta versions. It indexes around 5000 news sources. Earlier, news agency AFP had also warned Google new against using its content. It has a case against Google pending in the U.S. courts. As Ali Rahnema, managing director of the Association, said in an interview, “The news aggregators are taking headlines, photos, sometimes the first three lines of an article — it’s for the courts to decide whether that’s a copyright violation or not.” On its part, Google has entered into partnerships with some newspapers – it is serving ads to the New York Times website and also sells classified ads for the print edition of the Chicago Sun-Times in a pilot project. One point going for Google may be that Google News carries no advertising and is free.
In a season of business news dominated by Google, now a dampener. For the first time since its 2004 IPO, Google’s performance has fallen below analyst’s expectations. The 12.4 percent fall in its share price has wiped out $16 billion in shareholder wealth. Though its net income has almost doubled (82% actually) to last years’ performance, Google had to face to increased tax payouts – its effective tax rate this quarter was 42% versus 30 % earlier. Its international expenses were higher during this period. According to its CEO, the company is pleased with its performance. Why not? Online Advertising continues to grow unabated. Thomson Financial estimates that after subtracting commissions paid to Google’s advertising partners, it clocked fourth-quarter revenue of $1.29 billion, matching analyst expectations. Google spent $155 million on sales and marketing during the fourth quarter, more than double of the $76 million spent last year. It also hired nearly 700 more workers during the fourth quarter. It now employs 5,680 employees. After accounting for charitable donation and stock compensation expenses, Google said it would have earned $1.54 per share which was much below well below the average estimate of $1.76 per share among analysts surveyed by Thomson Financial. Google is also maturing as a company and consequently, its sales growth is slowing down. But the company is quickly entering into new profitable markets, for example, its recent buyout of a Radio Advertising solutions company, dmarc Broardcasting.
A new study, done by the Journal of Consumer Research , due to be released in the Journal’s March 2006 issue explores our liking for bigger bills over smaller ones – and explains our marked reluctance to part with a larger bill when compared to an equivalent dollar amount of small bills. The authors had designed the study to improve the perceived value of smaller bills. Participants were given small bills and asked how willingly they would buy things with those notes. As the researchers had predicted, this exercise decreased the participants’ willingness to part with smaller bills, as they would have correlated the value to a larger denomination. Ah, our fixation with size.
