Business and first class passengers of American Airlines are all set top be pampered as the company has started free on demand audio and video entertainment and will be testing media player on flights between LA and Chicago. The free service will be offered on handheld devices with a seven inch touch screen monitor.
The airlines is offering these amenities for promoting brand loyalty among its big customers and also bring up its revenue. Handpicked movies which have not been released on DVD would be offered to the esteemed customers along with fabulous music. CBS Corp would be offering television services which would be including comedies and news features and every month new forms of entertainment would be offered. A 4.3-inch monitor would be tested on all MD80 flights between Chicago and Los Angeles. It is estimated that the company is spending $20 million for offering these upgraded services. This proves that customer is certainly the king.
Via: chron
