Audi has unveiled its $130,000 RD sports car on Sept 27 just before the Paris Motor Show. This new car is tipped by many as a challenger to the hallowed club of European sports car manufacturers.
The R8 is Audi’s attempt to shed its image as a manufacturer of cars for the masses. It has always remained a poor cousin to its more flashy German companies - BMW and Mercedes.
Over the last decade and half Audi pumped into billions of dollars into technology and designing and now many Germans rank Audi models as No. 1 in their class.
Now with the R8, Audi can hope to reinforce its image as a maker of sporty, premium car manufacturer.
Read the details here in BusinessWeekOnline.com
