After losing a customer per minute, British gas succeed to win back its 900,000energy customer by slashing prices, but the company has yet to woo nearly 200,000 deserters.
Centrica, British Gas’s parent company, confident to improve its profits for year with a new customers and hopeful to exceeds market expectations of £1.69billion.
To be in the market British Gas reduced its tariffs. Energy giant applied its first price cut on 8 February, which helped it to begin winning customers back, while a second reduction came into force on 26 April, that helps company to be the most favored for gas and electricity suppliers, particularly for customers who sign up to online tariffs. Now company enjoying the 65,000 new customers a week.
Apart from the price cut, British gas is also improving its customer services, which it always complained for, to handle customer inquiries, as Centrica’s chairman Roger Carr, said
We continue to invest in improving service for residential customers, including recruiting around 800 additional frontline customer service staff
However, British gas has win back a huge number of customers but now the road for British gas do not seems easy. British gas is not only benefited from the low tariff but other competitor has slashed their prices. Therefore the deciding factor for the market will be efficient services, and frankly British Gas is lacking behind by a miles.
British Gas claims that it now had 15.8 million gas and electricity customers in the UK. The utility had more than 17 million customers a year ago, but suffered hugely on high prices blaming an increase in wholesale prices in 2006.
Image: ecardica
Via: BBC
