Satellite broadcaster BSkyB has added 90,000 new customers to its pay-TV service in the previous quarter that ended in June. Overwhelmed by the 17 percent growth in its customer base, compared to the same time a year ago, Murdoch’s broadcasting Company now has increased its total customer tally to 8.6 million.
Company also asserts that churn rate also has fallen down to 12.1 percent from a previous 13.7 percent.
James Murdoch, the chief executive of Sky, is pleased with the performance and said that company is responding well to its plan, which will definitely help to achieve its proposed 10 million customers’ target by 2010.
BSkyB chief executive James Murdoch said:
Today we are adding new customers at the fastest rate since analogue switch-off; we are adding more broadband customers than any other provider; and we are the only major residential telephony provider growing its customer base
Apart from the pay-TV service, Murdoch’s other networks are also registering boom as Sky Broadband increased its customers by 259,000 to 716,000, beating the 700,000 figure the company had forecast. Sky is aiming to reach 3 million customers within “three to four” years after last year’s launch of internet services.
The broadcasting company has also increased its Sky+ service customers by 207,000 to 2,374,000 - 28 percent of the customer base. Whereas, its High Definition service has added another 48,000 subscribers, which mounts its total tally to 292,000 and Sky Talk customers reached 526,000. Sky’s average revenue per user has grown £21 year on year to £412.
Sky is facing a competition probe over its 17.9 percent stake in ITV. The firm has also been involved in a long-running spat with Virgin Media, with the pair accusing each other of inflexibility in a row that has led to Virgin customers losing channels.
Via: Timesonline
