Detroit’s big three automakers are doing everything possible to return into profit foray.

After losing their pioneer position to Asian automakers, General Motor, Ford and DaimlerChrysler have introduced reconstruction plans, in which they are reducing their additional expenses by slashing workforce and locking loss-making units.

Automakers assert that their plans are getting desired success and toning with their expectations. To get back their acme position from the Asian rivals’, all these efforts do not apparently seem enough; therefore, they’ve played a new card to allure more customers.

Now automakers are covering all segments of customers by offering appealing discounts this holiday week, counting heavily on 0% financing to lure debt-strapped consumers.

World No-2, General Motors, who caped No-1 position for continuous 76 years, has kicked off the sales incentives last week with 0% rates for 36 months, and $1,000 cash back. Now it has extended it up to 60 months. Newly accredited deal includes its hot selling Chevrolets, Buicks, Pontiacs and GMC models, however, Pontiac Solstice roadster or Buick Enclave crossover are not in the list.

Following GM’s footstep, Ford Motor too is offering same 0% financing on all Ford, Mercury and Lincoln brand vehicles. On its trucks and SUVs, the company is giving $2,007 cash back. The deal doesn’t cover Ford Edge, Freestyle, E-Series vans or Lincoln MKX.

Whereas, DaimlerChrysler is expecting to announce its incentives any time today. It’s expected that the company will also go with 0% interest program over 60 months on its pickup, minivan and SUV models.

Market analysts have welcomed automakers’ decision as they assert that the auto industry needs to accelerate their pace in America because of falling home values and higher adjustable-rate mortgage payments have already pinched them hard.

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