With the changing size and structure of families a new age of middle class growth is coming up in developing markets across the globe. Factors like urbanization and easy and increased access to the new technologies are leveraging people to have new or more choices in order to pursue modern life styles.
According to a study undertaken by the research and consulting firm Social Technologies these developments among the life of middle class people in developing economies will definitely create new growth opportunities. In a situation like this, needless saying, the business organizations would feel the need to reassess their long term consumer strategies since the consumer’s choices are changing at a rapid speed.
Here are few lifestyle trends that are either affecting or going to affect global business.
1. Cultural Flows.
2. Time Pressure.
3. Cultural Multipolarity.
4. Asia Rising.
5. Media Spread.
6. Social Freedom.
7. Rising Mobility.
8. Networked World.
9. Consumerism.
10. Changing Families.
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