Google Inc. has appeared as the latest bidder to acquire online advertising firm DoubleClick along with Microsoft Corp. The arrival of Google in the fray would definitely increase the final price tag of the company. According to the reports, CoubleClick was exploring sale with the help of investment bank Morgan Stanley and was already in negotiation with several interested buyers.
Experts have viewed that Microsoft has little chances now to win the bidding as the potential price for the firm has reportedly crossed $2 billion. However, they are ruling out possibility of a counter bid from Microsoft. Reports also suggest that Yahoo Inc. and Time Warner Inc.’s AOL division are also in negotiation with the top management for the acquisition of the firm.
New York-based firm, DoubleClick, has around 2,000 clients, spanning advertising agencies, Web publishers and advertisers. The company helps its customers to position and track online advertising, including search ads. Moreover, every interested party has been refraining to make any statement or confirmation of the reports over the issue. Goggle has declined to comment citing it does on rumor and speculations.
