NBC scored dismally with its TV coverage of the Winter Olympics but the response to online coverage of the event went better than expected.



This was the first year when increasing number of people went online to watch the Superbowl ads. And, then watch again.





Pete Blackshaw at Clickz analyzes this phenomenon which has great implications for media owners and advertisers. Moreover, sports Podcasts are sold via the iTunes Music Store.





I have two big takeouts from this phenomenon:



1. The Value of the web as ‘better than TV’ scores better with Live coverage: sports events, awards, big match, etc.



2. If you have Video logs and Podcasts during any worthy event, you can make money. Yes, you the single-person media company.