‘American Idol’ has established itself as a kind of cultural phenomenon across the nation and regained the lost glory of television industry. It has kept people glued to the television sets since it has started to be aired in the year 2002. Definitely ,American Idol has redefined the concept of programming and the marketing strategy of this particular industry.



The phenomenal success of the show can much be attributed to the fact the viewers feel as a part of the show and the sense of belongingness drew unbelievable number of viewers. This is surely a success of an enterprise that has been characterized under entertainment.



The success of the show can be seen as a business model for entrepreneurs that can be observed in a business strategy.



Following are seven business lessons extended by Matt Robinson and Geoff Williams:



1. If you are looking for a business idea, keep in mind that everything old is new again.

2. Spread the wealth.

3. Foster enthusiasm among your customers.

4. Get your employees to talk reverently about your business.

5. Get the public to talk about you.

6. Brand yourself.

7. Once you have your idea up and running, keep thinking of new twists to add to the mix.



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