Rewind to a few years back. Not many thought much of a novice search engine - Google, those days. However, with Google adding to its brand value, and more importantly, to its visitors, with each passing minute, the industry stalwarts have sat up and noticed. Now, it seems that two of Google’s biggest rivals, Microsoft and Yahoo, are trying to gang up on it.
Here is what Google CEO, Eric Schimdt, thinks of a potential deal between Microsoft and Yahoo:
It wouldn’t change our strategy. It would change the competitive dynamic, but it wouldn’t cause us to do anything different.
Of course, Schimdt wouldn’t give two hoots about a tag team. Not with the kind of form, Google is in. Its first quarter profits, this fiscal, have sky rocketed. It has gone on to acquire strategic companies. To top it all, it has even been acknowledged ‘top brand‘ in the world, replacing, you guessed it right, Microsoft at the top.
Both, Microsoft and Yahoo, have seen their market share dwindle in the recent times. They have held talks, a few days back, for a potential merger of Yahoo (in full or part) and Microsoft’s internet assets. Google surpassed Microsoft in March as the world’s busiest site, accounting for more than 500 million monthly visitors. ComScore Media Metrix stated this fact in a measurement of online traffic.
However, Google’s relentless growth has invited criticisms from several quarters. Eric Schimdt doesn’t worry about the criticism and has said that he is frustrated only when the ‘criticism is based on a falsehood.’
