G.T. Marx, a sociologist has examined the growing trend of mandatory volunteering of personal information to both governments and private businesses and how this trend has been aided by technological advances.



The writer also points out to the increased reliance on ’soft’ means for collecting personal information - you just have to say ‘please’.





The writer notes our willingness to follow all sorts of checks and measures on the pretext of ’security measures’





Coming next: a range of Myware software, where you keep a close watch on your own activities- what you’re reading, listening, etcetera.







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