Google would never had been the Google it is today if not for its role and phenomenal success as a third-party online contextual ad provider and ad broker. Now it is trying to test whether it will be successful brokering ads for the old media.
Google is trying this with a test program that will allow businesses to visit Google online and ad space in some newspapers of repute like The Washington Post, The New York times etc.
Today, Google is expected to announce a three-month test, which is designed to make it easy for newspaper advertisers to visit Google, find a newspaper they want to place their in, find ad rates and buy an ad.
If buying ads are made as simple as that, then it might attract advertisers. Having said that, I wonder how successful it is going to be for the fact that traditional print media is witnessing a downward curve for the last several years now with readers taking to the Internet for the same purpose.
Via: WashingtonPost.com
