The NOW Net Video offering from PCCW is thriving in Honk Kong. Its NOW broadband service has 500,000+ subscribers, one-third of the total worldwide IPTV user base.



The NOW service is delivered over broadband phone lines. It offers around 100 channels. The service offers flexible options to the consumer as customers can pick channels one by one rather than buy broad packages, prevalent in most markets around the world.



I think NOW may also have done a sensible pricing of individual channels. This is just one step lower than the option given by Google Video - you pay for what programs you choose. The popularity of the NOW service is also due to its Net-like interactive features - viewers can vote in polls or reserve movie tickets via the Television.



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