Mukesh Ambani owned Reliance Retail is planning to enter e-commerce business and for this purpose it has set up a separate team for its online retail channel. As per the plan a number of depots would be set up at various locations which would be acting as the delivery point for orders placed through internet.
B2B and B2C strategy would be deployed for the e-commerce business and this will also help in strengthening the logistics network of the company. With organized retail growing each day e-commerce will gain prominence. Since it has a number of physical stores therefore it can surely profit from the internet route. In order to strengthen its e-commerce initiative the company is also looking to introduce co branded credit cards and consumer financing schemes.
With real estate pressure and increasing internet presence among the Indians it can be regarded as a good move to capitalize in the online world too.
Via indiatimes
