Marketing Sherpa’s latest report covers the booming usage of RSS feeds. It finds that many consumers across U.S. in fact do not even know that they are receiving their information via RSS!!
Your average web user does not recognize the meaning of the Orange-colored feed button.
How do you get the average Joe to subscribe to your feed?
Marketing Sherpa gives the successful example of Travelocity whose RSS feed service was launched last year, in October.
Instead of issuing a press release or running a big ad campaign the team merely sent a single email offer to the members of its house list who were either Yahoo or MSN email users, asking them to sign up for the feed via MyYahoo or MyMSN respectively.
Of the people that opened the email, over 2/3 actually subscribed to the feed...
Read More
