Realizing the potential of thriving international film market Sony Pictures has opened up a new division for focusing on local language productions. The division would be concentrating on production of films in France, China, Mexico and Spain. The company already has production units in Asia, Europe and Latin America and has produced blockbusters such as Kung Fu Hustle and Crouching Tiger, Hidden Dragon. This particular step is expected to bring up the number of international productions by the company. They would also be focusing on countries such as Russia and India where they already undertaken a number of film productions.
With US market reaching a saturation point companies are moving towards international markets where there are a lot of opportunities for growth. Not only Sony but even Walt Disney has been looking towards overseas market and it looks that now the local audience would get to watch a lot of flicks with quality content.
Via: ft
