Consider the facts from the latest State of the Blogosphere from David Sifry of Technorati.



- Technorati tracks about 1.2 million posts each day, which translates to about 50,000 posts each hour.

- Of the 27.2 million blogs, only 2.7 million bloggers update their blogs at least weekly, according to Technorati.

- the number of spam and fake pings that are sent is increasing -what Technorati calls “spings.”

- 9 percent of new blogs are spam- or machine-generated, or are attempts to create link farms or click fraud.



At that rate, how can anyone read everything that is relevant to an issue or subject?



The main problem of Tagging is that it is unreliable. On Technorati, something tagged Environment may also turn out to be Office Environment. So unless you are very focused with your tags, the problem of finding a pin in the haystack remains.



Back to square one: how do you find what’s most relevant, most useful and most authorative? Thus, the question, do more blogs mean more readers?





For Blog owners and for prospective bloggers, the challenge becomes more demanding: to get audience, and to rise to the top of this enormous heap of content, you need to be special.



How? Hmm...



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