Industry research specialists Borrell Associates has published a report predicting that in the US online employment advertising will pass newspaper employment advertising by the end of 2007. In 2005 online employment ad spending in the US was $3.5 million a compared to $1.3 million in 2004. The newspapers might want to stop fighting a silly [...]
Google Inc. has appeared as the latest bidder to acquire online advertising firm DoubleClick along with Microsoft Corp. The arrival of Google in the fray would definitely increase the final price tag of the company. According to the reports, CoubleClick was exploring sale with the help of investment bank Morgan Stanley and was already in [...]
Yahoo can not sit silent when its rivals, Google and Microsoft are investing heavily in the online advertising business. The search giant has geared up for yet another acquisition barely a few months after its purchase of Right Media. This time, it is the behavioral ad firm, BlueLithium. The deal is fixed at around $300 [...]
