Kurt Cagle lists out 12 traits of most Web 2.0 companies.
1. Mashups.
2. Extensive Use of Syndication.
3. Preferential Use of Open Standards and Open Source.
4. Diversity of Platforms.
5. Asynchronous Messaging vs. Synchronous RPCS.
6. Distributed Documentation/Data.
7. The Editable Web.
8. Identity Management.
9. Social Networks.
10. Metadata Rich.
11. Community.
12. Rich Clients.
And I would like to add the 13th trait:
13. No VC money at First.
The 12-point Web 2.0 Checklist
Show sex, shock them, and say the message
Wonderbra ads that may turn you on (creatively)
Reebok promises to tone backyards
Animal circuses, don’t be part of the show
Work your curves
Pulpfiction Books
Posters that companies would never dare use
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