Chris Anderson at The Long Tail has just published a study comparing the Top 100 charts from 1966 till 2005. And I am not surprised that the first 5 years of this millenium show the biggest decline. Infact, it is almost a quarter of what it was between 1996-2000.



Album Chart



[Chart from The Long Tail Site]

There were no albums in the top 100 in 2004 and 2005. Maybe the era of the Blockbuster is gone.



The Long tail Lesson from the data?

It’s obvious. There might never be another 10-times-platinum album, but there will be 10000 albums selling 5,000 copies.



This story needs to be read in full by anyone interested in the music business. You might even want to go through the comments at the Long tail site. Also check out the Spreadsheet and make conclusions of your own. And share what you know.