The giant search engine Google has unbridled free search products for its customers ranging from Google Maps to Google Calendar. It is now posing a threat to many businesses by entering into various other services that resulted in eroding revenue of other business. This is the reason why many see it as a disruptive agent for many businesses.
Google is desperately constructing an out-of-the-ordinary environment for software, Internet content and advertising which now defying relevance of different business models. Moreover, business owner have all logical reasons to be worried as Google laying hands on the revenue of publishers to software makers.
It has the technology, which enable business customers to link targeted ads to search results and Web content. Otherwise, since the inception of this company it has slogan ‘Don’t be evil’. It is business after all.
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The Google juggernaut: Disruptive agent #1
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