The February edition of the Springwise trend-watching newsletter reports on a a successful business in Japan that ignores Chris Anderson’s idea of the Long Tail.
Retailer ranKing ranQueen rank-orders consumer products on its shelves and makes this information about the ‘best-sellers’ readily available to shoppers. In doing this, ranKing ranQueen favors the Short Tail over the Long Tail. A bit like the strategy used by book superchains.
Via: The Innovation Insider
The Long Tail Vs. Curated Consumption
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