At present, we have so many products and services, which are seemingly very cheap on their face value but their use, take exorbitant toll on our pockets.



One of the most striking examples is of an inkjet model that comes around $99 however; the regular user pays around $1,500 on ink cartridges in next four years. Shockingly, only three percent of users are aware of this fact.



Likewise, attractive low rentals of cell phones are enough to attract customers initially and once trapped the bill of the usage keeps making holes in the customer’s pockets.



Another example is that of credit card companies, which keep their annual fee to lure customers and at the same time, they charge heavy interest rate and heavy late fine even in case of delay for a day.



According to a study, in the year 2001, banks squeezed $7 billion in terms of late fine from the customers. This question of hidden economy must be addressed and must be debated globally and the companies should not have free hand to play with it. After all, traditionalists say it is impossible to conceal prices from the consumers.



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