Tagline Guru recently asked 100 marketing, advertising and branding experts for the most influential taglines since 1948.
The winner
The California Milk Processor Board’s ‘Got Milk.’ Developed in 1993.
Runners Up
American Express’s 1975 tag, ‘Don’t leave home without it.’
Others on the list:
‘You’re in good hands with Allstate’ - Allstate, 1956
‘Takes a licking and keeps on ticking’ - Timex’s, 1956.
‘Let your fingers do the walking,’ - AT&T (Yellow pages), 1964 .
‘Please don’t squeeze the Charmin’
‘Look ma no cavities’
‘They’re gr-r-r-eat!’
‘This Bud’s for you’
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