Vodafone to offer broadband services in UK’s saturated market

Vodafone struggling with cutthroat competition in UK’s saturated mobile market will now start offering internet access in a strategic attempt to attract new customers and keeping existing users intact. The company has teamed up with BT for this venture, which will provide the infrastructure for the project in order to launch Vodafone At Home nationwide. What seems as a desperate attempt to remain strong in the market Vodafone has incorporated some unique services which give some advantages over other fierce rivals. Vodafone charging £25 per customer as a part of month log contract and the customer will receive 8MB broadband access with round the clock technical support. Moreover, its decision to offer unlimited free calls to any UK landline makes somewhat different from other service providers and at this point Vodafone can have some benefit to attract new customers. Vodafone, this time around was finding it tough to push its revenue up owing to the saturated UK and other European market. The company has also decided to shut its operations in some European countries. It is unlikely that the latest operations in UK will provide the company a substantial revenue generation. However, it will just keep the company to retain its customer. Now, the company is also trying to acquire Hutchinson’s stakes in Hutchison Essar operating in India, the biggest growing market, in order to expand its overseas operations to push its revenue generation instrument higher.