The retail giant Wal-Mart is not happy with Apple’s plans to offer movie downloads though iTunes. Actually, Wal-Mart is the largest retailer of DVDs and the estimates are that it will sell 40 percent of the 17-billion dollar sale of DVDs this year. Wal-Mart is actually sustaining many big studios and if Wal-Mart sales are affected, it will be a huge loss to the company.



Now as Apple is preparing to sign deals with studios, Wal-Mart is seeing red. For this, Wal-Mart is sending its executives to big studios to dissuade them from going into any kind of agreement with Apple.



It seems Wal-Mart is successful in breaking Apple’s pace as the company has so far managed to rope in only one studio Walt Disney where Apple boss Steve Jobs is the largest shareholder. As of now, large studios have restrained going into agreements with Apple. However, I am not sure if Wal-Mart can keep Apple at bay from encroaching its territory for long.



News: Business Week Online