A caveat first: by Online Media, I mean much more than Web Pages. As it is, erstwhile spyware makers are shifting towards full-fledged legitimate targeted advertising, a la Google and Yahoo.



Here we will survey innovations in assorted online areas:



1. Online ads

JupiterResearch forecasts,

...online display and search advertising spending will grow at an average annual rate of 10% between 2005 and 2010, driven by the media and entertainment, financial services and automotive industries.

Lookout: What will Google do to crack the Chinese Online Ad Market?



2. News Feeds Will Rule

In the words of Mark Anderson, publisher of the Strategic News Service newsletter,


Americans (will) reject TV news in favor of the Net: 2005 will be the last year that Americans turned to TV as their most trusted news choice . . . The Net is for news, TV is for entertainment, and Fox is for propaganda.

3. Ads In Video Games

Will rise: In 2005, a company called Massive started feeding ads to video games.



4. Ads on Mobile TV

The logic behind them is,

Consumers willing to pay for TV on a cellphone tend to be more affluent, urban and tech-savvy than the average viewer. So why should they get the same ads as the average viewer?

5. More ads in consumer generated media

Wiki, podcast,social networking sites like MySpace (it will be hot)and Facebook, blogs (nanopublishing), Video blogs, Online Video including Google Video (good old google ad sense working full time). That also means more opportunities for fledgling Blog Networks.



6. PVRs

In early 2006, TiVo will launch a service that would ask users whether they’re willing to view commercials in particular categories. Akin to the online ads we are made to see before certain NYTimes articles or Salon offerings.



7. Ads on Mobiles

According to 24/7 Real Media, Asian countries like India, China along with other South Asian and ASEAN nations will show the Best practices in localized mobile marketing in 2006 to the rest of the world.