Hello Company

Explaining the challenge for media companies while targeteing tech-savvy teenagers, Jon Fine at Businesssweek points out the success of Myyearbook and Myspace as ideal benchmark beacons for all media owners lost at sea. There are serious challenges ahead:

Yesterday’s version was that Grand Theft Auto and rap lyrics would turn teens into violent, sex-crazed thugs. The newish, slightly-higher-brow version is this: Teens are too good at absorbing new technologies, too skilled in processing multidimensional streams of information. Their brains are getting too big. Soon, they’ll be too far ahead of us overwhelmed grown-ups.