Mike Butcher at Netimperative analyzes the developments at the 3GSM Congress in Barcelona.



He reports about the Telecom Operator’s plan to launch PIMP - PIMP is the “Personal Instant Messaging Platform” apparently. They couldn’t surely have chosen a better name. The idea is nothing more than an extension of Permission Marketing.



Mike explains the permission marketing features of PIMP

...PIMP is going to be the method operators will use to switch us from a world where everyone pays to message, to one where only the sender pays. This is supposed to be their answer to the alternatives, shortly to be provided (if not already) by MSN, Google and Yahoo!, who all want to move their millions of instant messaging customers over to mobile, and serve ads at them.