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Yahoo! Japan Corp., third-quarter profit rose 21 percent as a boom in online shopping, increased revenue from advertising.

Net income climbed to $125 million and sales mounted 17 percent in the quarter, operating profit ascended 31 percent.

Yahoo!’s profit increased as Japanese purchase items on the Internet and bid or sells in online auctions. Electronic commerce increased to five fold in last eight years.

Market analysts assumed the success of Yahoo because it offer search as well as contents like news and auctions that attract customers.

Yahoo!’s share rose 0.4 percent at the close on the Tokyo Stock Exchange, compared with 0.6 percent gain on the benchmark Nikkei 225 Stock Average.

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