Yahoo’s FUSE strategy
Yahoo! FUSE-ing Local Content
In one field where Yahoo might be ahead of Google, it is Local Search. Yahoo!’s ‘FUSE’ (Find, Use, Share, Expand) strategy is at work here.
Highlights of Yahoo’s strategy:
* Dynamic mapping
* User-generated content (reviews + popularity)
* Events
* Personalization (search history + Amazon-style recommendations)
* Neighborhood-level detail
* Search and browse navigation
* RSS delivery of local content to My Yahoo!
Go to Local Yahoo
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Yahoo's FUSE Strategy
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